1. Visibility, the most important thing when you're riding on a vehicle that is 1/8 the size of a passenger vehicle. They rarely see us until they're right up on us or cutting us off and we have to release a middle finger.
2. Usability, Easy to install, simple and easy to understand instructions on how the product works and you can easily disable if you're riding in a group, or it just isn't necessary at the time.
3. Proven, In a recent poll brake light modules deferred 70% more accidents. Including scenario's of passenger vehicles turning left in front of motorcycles, and merging in front of them.


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